15 Best AI Marketing Tools You Must Use in 2024

Introduction

Marketing in 2024 will be a whole new ball game, with AI tools for every purpose filling up the market. Remember the days when crafting a marketing strategy felt like throwing darts in the dark? Well, those days are long gone. Now, imagine having a set of tools that not only turn on the lights but also guide your every move.

From crafting killer content to mastering SEO and from engaging customers like never before to streamlining those time-consuming tasks — here are the top 19 AI tools that we’ve handpicked to supercharge your marketing in 2024.

Table of Contents

1. Jasper AI

Visit Jasper AI Website

jasper ai review

Jasper AI is a copywriting assistant that helps create written content quickly and effectively, from emails to blog posts. It’s designed for efficiency, advertised as requiring minimal human editing to perfect its AI-generated drafts. For anyone looking to boost their rate of content creation, Jasper is a fantastic tool.

Best for: Content creators, digital marketers, bloggers, and businesses of all sizes seeking to automate and enhance their content creation process.

Features & Pricing:

  • Advanced AI writing capabilities utilizing GPT-3 technology.
  • Content generation for a variety of formats including ad copy, emails, articles, and social media posts.
  • Built-in plagiarism checker to ensure content originality.
  • Tone of voice settings to match brand voice and style.
  • Customizable templates for various content types.
  • Jasper AI’s pricing includes a Creator plan at $49/month for individual use, a Pro plan at $69/month for advanced features, and a customizable Business plan with dedicated support, with all plans offering a 7-day free trial and discounts on annual billing.

Pros:

  • Generates high-quality, human-like text.
  • Versatile content creation, from short-form copy to long blog posts.
  • Intuitive interface and user experience.
  • Wide range of templates based on proven copywriting frameworks.

Cons:

  • The output may occasionally require editing to fine-tune voice and details.
  • Can be considered expensive for high volume users.

Check out our full Jasper AI Review

2. Surfer SEO

Visit Surfer Website

surfer seo review

Surfer SEO is a content optimization tool that enhances SEO by analyzing and improving a website’s content. It’s particularly useful for anyone aiming to boost their online visibility and search engine rankings.

Best for: SEO specialists, content marketers, and digital marketing professionals looking to optimize their website content for better search engine rankings.

Features & Pricing:

  • In-depth content analysis based on keyword density, readability, and structure.
  • Real-time SEO scoring and feedback.
  • Content outline suggestions and image density guidelines.
  • Text editor for direct content editing.
  • Pricing starts at $139 for Essential AI, $279 for Advanced AI, and $499 for Max AI plans, with a customizable Enterprise option available.

Pros:

  • Offers actionable SEO insights and recommendations.
  • Helps in creating SEO-friendly content with real-time updates.
  • User-friendly interface with comprehensive SEO tools.
  • Ability to audit and compare content with competitors.

Cons:

  • Can be complex for beginners in SEO.
  • Pricing may be high for small businesses or individual bloggers.

3. Writer.ai

Visit Writer Website

writer ai review

Writer.com is an AI-powered writing assistant designed to support marketing teams by automating aspects of the writing process. It’s notable for being trusted by high-profile enterprises like Deloitte, HubSpot, Figma, Pinterest, Squarespace and more.

Best for: Marketing teams, content writers, and businesses that require maintaining a strict house style in their content.

Features & Pricing:

  • Autocorrect, autocomplete, and grammar checks.
  • Database for approved terminology, essential for specialized industries.
  • Recommendations for maintaining brand voice and style.
  • Clients include prominent firms like Deloitte.
  • Pricing starts at $18 for the Team plan and offers custom pricing for the Enterprise plan.

Pros:

  • Enhances writing efficiency and maintains consistency.
  • Offers a collaborative platform for teams.
  • Light-touch AI that supplements rather than overrides human input.
  • Highly compatible, working across various platforms like CMSs, writing apps, email clients, and social media.
  • Provides numerous resources for businesses, including webinars, classes, and data on business writing

Cons:

  • May require a learning curve for teams to integrate effectively.
  • Some writers may find the content checking and suggestions to be too intrusive, interfering with the natural writing process.
  • The tool is not designed for single users or freelance writers, focusing instead on team and business applications

4. Undetectable AI

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undetectable ai

Undetectable AI is a tool that both detects AI-generated content and also rewrites it to mimic human-like writing, helping in passing AI detection checks and supporting SEO.

Best for: Content creators, SEO specialists, and marketers looking to present AI-generated content as human-written.

Features & Pricing:

  • AI content detection and rewriting services.
  • Enhances AI-generated content to sound natural.
  • Grammar correction for professional-quality text.
  • Plagiarism-free content generation.
  • Pricing starts at $9.99 monthly for 10,000 words, and custom pricing is available for businesses.

Pros:

  • Converts AI-generated content to pass as human-written.
  • Useful for improving content authenticity for SEO.
  • Tested with various AI models for effectiveness.
  • Intuitive interface with cross-device accessibility.

Cons:

  • Rewritten content may require further human review for errors.
  • Potential for grammatical issues in rewrites.
  • Input handling can be buggy.

5. FullStory AI

Visit Fullstory AI Website

fullstory ai review

FullStory AI is an analytics tool that captures and analyzes every customer interaction on your website to help you understand and improve the customer experience.

Best for: Digital marketers, UX/UI designers, and product managers focused on optimizing the digital customer journey and improving website conversion rates.

Features & Pricing:

  • Records user interactions for comprehensive insight.
  • AI-driven analytics for real-time user experience data.
  • Scalable insights for businesses of all sizes.
  • Pricing requires direct inquiry, however it will generally be over $100 per month. It provides a free demo on each plan.

Pros:

  • Provides detailed customer journey mapping.
  • It offers good filters and a decent interface, making it easier to analyze and understand customer engagement and behavioral data.
  • Identifies UX issues and opportunities for improvement.
  • The extensive session replay functionality is highly praised by users, as it allows for a detailed understanding of user interaction.
  • Clients include major brands, indicating reliability and effectiveness.
  • May offer integrations with other digital experience tools.

Cons:

  • The complexity of data may require a steep learning curve for new users.
  • Potential for high cost depending on the scale of usage and depth of analytics required.
  • May require significant setup and customization to align with specific business needs.
  • A few users have mentioned that the loading time for videos can be a bit slow, causing them to miss the action they were trying to observe.

6. AI by Zapier

Visit Zappier Website

zapier ai integrations

Zapier AI is an automation tool that connects and streamlines workflows between thousands of different apps, including many AI tools like ChatGPT, enhancing efficiency and productivity.

Best for: Businesses of all sizes looking to automate tasks, reduce repetitive work, and integrate various software platforms seamlessly.

Features & Pricing:

  • Offers over 3,000 integrations with apps and software.
  • Customizable workflows with “Zaps” that automate tasks.
  • Logical branching workflows for complex automation.
  • User-friendly no-code automation setup.
  • Inbuilt features like filters, delay, and path feature, which help in automating tasks and integrating data between web apps.
  • Zapier’s pricing ranges from $0 for the Free plan to $29.99 for Starter, $73.50 for Professional, and $103.50 for Team, with a custom Company plan available.

Pros:

  • Simplifies complex processes by connecting disparate systems.
  • Saves time and reduces errors associated with manual tasks.
  • Automates repetitive tasks, making it easier to manage leads, update leads in real-time, and automate recurring tasks.
  • No coding knowledge required to create automated systems.
  • Easy to use with an intuitive interface.
  • Extensive support resources including a blog and Zapier University.

Cons:

  • May require some initial setup and learning to best utilize the platform.
  • More complex automations can become costly.
  • Depending on the third-party apps, there may be limitations to what can be automated.
  • Will occasionally have some issues with support responsiveness.

7. Browse AI

Visit Browse AI

browse ai review

Browse AI is a robust data scraping tool designed to assist digital marketers by aggregating crucial data from various online sources for a range of purposes.

Best for: SEO experts, market researchers, and digital marketers who need to gather and analyze competitor information efficiently.

Features & Pricing:

  • Advanced data scraping capabilities with bots that mimic human behavior.
  • Automates data extraction into spreadsheets for easy analysis.
  • AI can bypass bot protections like Captcha for more effective scraping.
  • Utilized by companies such as Adobe and Amazon for market intelligence.
  • Can integrate with Google Sheet, Zapier, Pabbly Connect, Make.com, and Airtable to transfer your extracted data to thousands of other tools.
  • Browse AI’s pricing starts at $48.75 per month for the Starter plan with 2,000 credits, goes to $123.75 for the Professional plan with 5,000 credits, and reaches $311.25 for the Team plan offering 10,000 credits.

Pros:

  • Enables large-scale competitive analysis.
  • Can improve SEO and market positioning through strategic data collection.
  • Offers the potential to identify trends and pricing strategies.
  • Automatically adapts to website changes and maintains itself
  • Integrates with 5,000+ other software

Cons:

  • The complexity of setup and use may require a technical background.
  • Costs can be significant depending on the scale and frequency of data scraping needed.

8. Algolia

Visit Algolia Website

Algolia is an advanced search and discovery platform that empowers websites and mobile apps with fast, relevant search experiences.

Best for: E-commerce businesses, media companies, and any enterprise with a large inventory or content library that requires a powerful internal search engine.

Features & Pricing:

  • Customizable search algorithms to improve product discoverability.
  • Real-time search insights and analytics.
  • API-first approach that allows for flexible integration with existing systems.
  • Used by major brands like Staples and NBCUniversal to enhance their search capabilities.
  • Pricing is typically based on usage and custom quotes are provided by Algolia upon request.

Pros:

  • Delivers fast and intuitive search results, improving user experience.
  • Offers a rich set of tools for fine-tuning search relevance.
  • Can handle complex search queries and large volumes of data.
  • Fuzzy Logic helps customers with misspelled searches
  • Algolia offers various SDKs and plugins, making it easy to integrate with different tech stacks.

Cons:

  • Requires technical skills or assistance to set up and maintain.
  • Can be expensive for large-scale or complex use cases
  • Difficult to implement with systems that Algolia does not support out of the box

9. Reply.io

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Reply.io is an AI-powered sales engagement platform that automates and personalizes email outreach at scale.

Best for: Sales teams and marketers focused on lead generation and email marketing campaigns.

Features & Pricing:

  • AI Sales Email Assistant for crafting personalized emails.
  • Automates outreach across multiple channels, including email, phone, and social media.
  • AI-powered response scoring to prioritize promising leads.
  • Integrations with various CRM systems and analytics tools.
  • Tracks delivery rates and responses to tailor future communication.
  • Pricing information is often based on the specific features used; typically, a direct inquiry is needed for detailed pricing plans.

Pros:

  • The platform is intuitive and easy to navigate.
  • Streamlines the process of sending personalized cold emails and follow-ups.
  • Enhances lead generation and nurturing through automated scoring.
  • Offers a wide range of integration options for a seamless workflow.
  • Automates repetitive tasks, saving time.

Cons:

  • The platform can be complex and may require a learning period for optimal use.
  • Costs may escalate with increasing scale and feature usage.

10. Brand24

Visit Brand24 Website

brand24 ai review

Brand24 is a digital tool that provides social media monitoring and analytics, helping businesses track their online presence and reputation.

Best for: Marketing professionals, social media managers, and companies focused on brand image and customer engagement online.

Features & Pricing:

  • Real-time monitoring of brand mentions across the internet.
  • Analytics that can provide you with the kinds of insights to improve your brand image and marketing strategy.
  • Sentiment analysis to gauge public perception and respond to feedback.
  • Data visualization for tracking and analyzing online conversations.
  • Utilized by high-profile clients such as Uber and Intel for media insights.
  • Pricing starts at $79/month for the Individual plan, $149/month for the Team plan, $199/month for the Pro plan, and $399/month for the Enterprise plan, all billed annually with a free 14-day trial available.

Pros:

  • Assists in rapid response to customer feedback.
  • Identifies positive and negative trends affecting brand reputation.
  • Provides insights to inform marketing strategy and customer service.
  • Range of plans tailored to different business needs, making it a flexible solution.
  • Can handle up to 250,000 mentions, making it a robust solution for monitoring brand mentions.
  • Offers smart notifications, keeping users updated about important brand mentions.

Cons:

  • Comprehensive features may come at a higher price point.
  • The depth of data can be overwhelming for smaller businesses or those new to social media analytics.
  • It only integrates with Slack, which may limit its functionality for businesses using other collaboration tools.
  • The lack of collaboration tools within Brand24 itself may also pose challenges for teams needing to work together on brand monitoring.

11. Beacons AI

Visit Beacons AI Website

beacons ai review

Beacons AI stands out as a creative solution designed to streamline brand outreach for influencers and creators.

Best for: Content creators, influencers, and marketing teams focused on brand collaboration and outreach.

Features & Pricing:

  • Provides a suite of products for creators, including a Link-in-Bio tool, a Media Kit builder, an Invoicing tool, and other advanced tools.
  • Can build an entire landing page in minutes with its intuitive drag-and-drop feature.
  • Personalized pitch crafting for brand collaboration.
  • Extensive brand database for outreach to any brand a creator may want to pitch to.
  • Customizable tone of voice in communication.
  • Editing features for fine-tuning pitches.
  • Beacons AI pricing spans from a $0 Free plan, a $30/month Marketing Bundle, to a VIP tier starting at $100/month.

Pros:

  • It is very easy to set up and start.
  • Simplifies the pitch creation process with AI efficiency.
  • Offers a fully customizable and scalable platform for every creative need.
  • Offers a wide database of brands for users to connect with.
  • Enables tone customization to match the user’s unique voice.

Cons:

  • The free plan offers hosting, but it is on their domain. The URL for your website will be something like ai/your-name-here.
  • Limited to services within the Beacon’s ecosystem.
  • May require additional tools for full-scale influencer campaign management.

12. Flick AI Social Workflow

Visit Flick AI Website

flick ai review

Flick AI is an AI-driven social media assistant designed to enhance content creation and scheduling for platforms like Instagram.

Best for: Social media content creators, brands, and digital marketers.

Features & Pricing:

  • AI-powered caption writing tailored to brand voice.
  • Innovative brainstorming tools for content ideas.
  • Efficient post scheduling capabilities.
  • Auto-suggested hashtags and management tools for enhanced visibility.
  • Pricing starts with a 7-day free trial, then £11 for Solo, £24 for Pro, and £55 for Agency plans monthly.

Pros:

  • Streamlines the content creation process with AI assistance.
  • Provides detailed analytics to provide a user with a competitive advantage.
  • Helps in finding, managing and tailoring effective hashtags.
  • Facilitates easy scheduling and posting.

Cons:

  • Pricing is in GBP, which may require conversion for international users.
  • May have a learning curve for those new to AI tools..

13. Customers.ai

Visit Customers AI Website

customers ai review

Customers.ai is an AI-powered sales automation and prospecting data platform that enhances marketing efforts across various stages of the customer journey.

Best for: B2B companies, E-commerce, Travel & Tourism, Real Estate, and businesses seeking to improve their full-funnel marketing performance.

Features & Pricing:

  • Sales outreach automation with AI-driven engagement tools and ad retargeting.
  • Website Visitor ID X-Ray Pixel for converting visitors into contacts.
  • B2B & B2C data enrichment for precise targeting and personalization.
  • Meta Ads Visitor Audience Sync for expanding ad retargeting reach.
  • Tools for growing email lists, engaging leads, and converting prospects more effectively.
  • Integration with popular CRMs and marketing automation platforms.
  • Pricing information is not immediately available.

Pros:

  • Provides a substantial database of consumer information for targeted outreach.
  • Enhances lead generation and nurturing through automated outreach cadences.
  • Offers solutions tailored to various industries.
  • Assists in growing email lists and lists for Facebook and Google remarketing campaigns.
  • Allows for audience segmentation and the creation of personalized experiences.

Cons:

  • Pricing information is not immediately available and might require direct inquiry.
  • Some users find the platform to be expensive.

14. Smartly.io

Visit Smartly Website

smartly ai review

Smartly.io is a digital advertising platform that provides solutions for automating and optimizing online ad campaigns across multiple channels.

Best for: Agencies, marketing teams, performance teams, and creative teams looking for comprehensive campaign management and creative automation.

Features:

  • Automated ads with live data feeds.
  • Predictive budget allocation.
  • Creative production automation for personalized experiences.
  • AI Lab for advanced ad optimization.
  • Dynamic image and video templates.
  • Actionable reporting dashboard for tracking performance and insights.
  • Pricing details are not listed and may require direct inquiry.

Pros:

  • Streamlines campaign management for agencies and marketing teams.
  • Provides creative teams tools to produce quality content efficiently.
  • Offers predictive budget allocation and automated ad adjustments.
  • Easy to navigate across multiple accounts and platforms.
  • Powerful potential to serve as a single UI for all social media.
  • The reporting visualization capabilities can potentially save hours of time daily.

Cons:

  • Pricing transparency could be improved as specifics are not readily available.
  • May require a learning curve to fully leverage advanced features.

Smartly.io‘s platform is engineered to bring together media buying, creative automation, reporting, and optimization, catering to the needs of growth-minded businesses and individuals.

15. DeepBrain AI Video Generator

Visit DeepBrain Website

deep brain ai review

DeepBrain AI is a leader in AI video creation, enabling seamless conversion of text into video with photo-realistic avatars.

Best for: Businesses and freelancers seeking to create high-quality video content without the need for actors or filming crews.

Features:

  • AI Video Generator that converts text to video.
  • Over 100 diverse avatars, also includes custom avatar creation.
  • Supports over 80 languages with 100+ studio-quality voices.
  • PPT to AI Video Conversion for easy content creation.
  • One-Click Subtitle Generation for broader audience reach.
  • Pricing is adjustable depending on usage limits, however it starts from $30/monthly.

Pros:

  • Can convert text to video in as little as five minutes.
  • Reduces video production time and costs significantly: some users have reported a reduction of 80%.
  • Reach a global audience with multi-language support.
  • Diverse avatar customization allowing users to custom-create their own ideal brand identity.
  • Intuitive tools make it accessible for non-professionals.

Cons:

  • Limited to the quality and realism of AI-generated avatars.
  • May not replace the nuanced performance of real actors in all scenarios.
  • Does not offer a free trial or plan.

Will Chen
Will Chen

Will Chen is an Australian tech and AI enthusiast with over two decades of experience in business and marketing. Known for being an early adopter of web, app, blockchain, and Web3 technologies, William has played a pivotal role in the digital innovation landscape. His insightful commentary has featured in various Australian news outlets. With a passion for AI and its transformative potential, William is dedicated to educating and empowering professionals and organizations to embrace and excel in the rapidly evolving tech world.

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