Best AI Email Marketing Tools for 2024

AI Email Marketing Tools has really shaken up the email marketing space over the last 12 months, empowering businesses to craft more personalized and effective emails at an unprecedented speed. Recent data underscores the substantial impact personalized emails have on engagement and revenue:

  • A recent report by RichRelevance showed that the revenue gained from personalized emails is 5.7 times higher than non-personalized ones.
  • According to Experian, personalized emails have an open rate of 29% and a click-through rate of 41%.
  • A State of Email report by Litmus finds that emails with personalized subject lines are up to 50% more likely to be opened

So the numbers clearly show it’s worth it. But when you’re doing that for dozens— thousands of emails, it can get pretty exhausting, even for the most passionate of email marketers.

Fortunately, AI tools can make this task easier, and we’ve got some of the best ones ready for you to take a look at. Not the AI tools that simply churn out robotic, uninspiring email copy en masse, but tools that assist like a co-pilot, enhancing subject lines, offering content recommendations, managing contacts, segmenting lists, and delivering targeted messages based on user behaviour, just to name a few.

These tools aren’t replacements for you. Rather, they handle the little things so that you can put all your energy towards what’s most important: connecting effectively with your audience.

Table of Contents

Moosend: All-in-One AI Email Platform for Campaign Automation

moosend ai email marketing tools

Moosend is an all-encompassing AI email marketing platform that streamlines the creation, automation, and optimization of email campaigns.

Best for: Businesses seeking an efficient way to engage with their audience through AI-enhanced email marketing.

Features & Pricing:

  • High-converting automation workflows for email marketing.
  • User-friendly interface with drag-and-drop email builders.
  • Personalize emails with subscriber custom fields and suggest products based on previous purchases.
  • In-depth analytics to track user behavior and fine-tune marketing campaigns.
  • AI-driven text suggestions for email marketing campaigns.
  • Conditional visibility settings, automating targeted content based off specific conditions.
  • Easy integration with eCommerce platforms, CRMs, or other web apps.
  • Moosend offers several pricing options including Pay-As-You-Go credits starting from $350 for 350,000 email credits, and monthly subscription plans starting at $9 for up to 500 subscribers. They also offer a Pro Plan starting at $7 per month, and custom Enterprise Plans for larger businesses.
  • A free 30-day trial is available for new users

Pros:

  • Simplifies email campaign creation with intuitive design tools.
  • Visually appealing subscription forms and landing pages can help improve conversions.
  • Offers powerful automation for personalized customer engagement.
  • Generally considered good value for money.
  • Provides valuable insights with AI-driven analytics.

Cons:

  • The form builder could be more user-friendly.
  • There may not be as many integrations as some competitors.

MailerLite: User-Friendly AI Email Marketing for Professional Campaigns

mailerlite ai email marketing tools

MailerLite is a user-friendly email marketing tool that combines simplicity with powerful AI features to create professional-looking email campaigns.

Best for: Businesses and individuals looking for an easy-to-use platform for effective email marketing.

Features & Pricing:

  • Provides pre-designed templates and a drag-and-drop editor for email and newsletter creation.
  • Automation features for personalized email sequences and targeted campaigns.
  • Comprehensive analytics and reporting capabilities for campaign tracking.
  • Tools for building websites and landing pages to capture leads.
  • E-commerce features to support selling products through email campaigns.
  • Mobile apps for seeing stats, editing images, along with managing campaigns and subscriber lists on the go.
  • Advanced automation options with multiple triggers.
  • Moosend’s pricing options include a free trial, Pay-As-You-Go credits starting at $350 for 350,000 emails, and monthly subscriptions beginning at $9 for up to 500 subscribers, with the Pro Plan starting at $7 per month and custom Enterprise Plans available for larger businesses

Pros:

  • Ideal for creating and sending professional emails with minimal effort.
  • Automated features allow for targeted and personalized email marketing.
  • Offers useful insights into campaign performance for optimization.
  • Easy navigation and setup, even for first-time users.
  • Highly rated customer support with live chat on paid plans.
  • Extensive features are offered even in the free plan.

Cons:

  • The setup process can be lengthy as approval is required for subscriber lists.
  • The free plan comes at the expense of a more robust email template library.

ActiveCampaign: Advanced AI Automation for Email Marketing Strategies

activecampaign ai email marketing automation tool

ActiveCampaign is a comprehensive sales and marketing automation platform that offers a wide range of features to help businesses streamline their marketing efforts, nurture leads, and improve customer engagement.

Best for: Businesses seeking advanced automation and personalized engagement in their email marketing strategies.

Features & Pricing:

  • Automates email workflows for efficiency and effectiveness.
  • Easy-to-use email editor with a wide variety of email types.
  • Robust marketing automation capabilities for creating both simple and complex automation for campaigns, contacts, and deals.
  • Segments audiences for targeted content delivery.
  • Utilizes intelligent analytics for measuring campaign success, prospect interactions, email performance, and more.
  • Wealth of templates to help with contact management.
  • Moosend’s pricing starts at $9 per month for 500 contacts, or $7 per month if billed annually, with access to all features including unlimited emails, automation workflows, landing pages, forms, and a drag-and-drop editor.
  • They also offer email marketing credit options starting from $350 for 350,000 email sends

Pros:

  • Facilitates sophisticated email marketing automation.
  • Many customizable workflows, trigger options, and actions to create highly targeted campaigns.
  • Proven for success, being ranked #1 in a January 2023 test with a 93% deliverability rate.
  • Offers free migration from any email marketing or CRM software.
  • Many highly rated tools, like their split testing and predictive optimization.
  • All plans include unlimited email sends for up to 250,000 contacts.
  • Provides valuable insights with robust analytics tools.

Cons:

  • ActiveCampaign’s CRM is fine for small sales teams, but it is lacking in functionality for larger or more complex use cases.
  • While ActiveCampaign offers customer support, the hours of support are limited.

Aweber: AI Email Tool for Creative and Engaging Campaigns

aweber ai email marketing tool

Aweber is a versatile AI email marketing tool that enriches engagement and growth through its AI capabilities, offering customizable templates and a drag-and-drop editor for visually appealing emails.

Best for: Businesses and marketers aiming to create engaging, visually striking email campaigns with personalized automation.

Features & Pricing:

  • Allows users to easily create emails using a simple interface.
  • A variety of templates are available to quickly start email campaigns.
  • AI-powered automation for personalized email sequences.
  • Users can create landing pages to capture leads and grow their email list.
  • Robust analytics and tracking tools for campaign success measurement.
  • Connects with tools like Facebook, PayPal, WordPress, Shopify, and Zapier.
  • AWeber offers a free plan for up to 500 subscribers and paid plans starting at $19.99 per month for up to 500 subscribers, with higher tiers for larger subscriber lists.

Pros:

  • Simplifies the creation of visually appealing emails.
  • Allows for targeted messaging based on user behavior.
  • Wide range of templates, many of which are better than those offered in similar programs.
  • Provides automation features that can save time and increase efficiency.
  • Offers strong analytics tools to gauge and enhance campaign performance.
  • Integration with more than 1,000 partner software solutions.
  • Considered one of the most affordable options.

Cons:

  • The landing page builder may lack advanced customization options, nor does it support A/B testing.
  • AWeber counts both subscribed and unsubscribed contacts for billing, which means users are charged for keeping unsubscribed contacts in their AWeber account

HubSpot: AI-Enhanced Marketing Automation for Targeted Emailing

hubspot ai email marketing tool

HubSpot, a renowned marketing automation platform, integrates AI into its email marketing tools to help businesses create and deliver highly targeted and personalized email campaigns.

Best for: Businesses of all sizes looking to leverage AI for creating personalized and efficient email marketing strategies.

Features & Pricing:

  • Personalize emails at scale with HubSpot’s email hosting tool.
  • Send bulk emails that are optimized for different device types.
  • Offers a variety of email templates, although they may require knowledge of CSS to modify.
  • Optimize emails with A/B testing to determine the most effective content.
  • AI-powered features for customer behavior analysis and audience segmentation.
  • Automated email workflows and performance tracking with detailed analytics.
  • Optimizes email content for maximum engagement and campaign success.
  • The email marketing tools are powered by HubSpot’s CRM database, ensuring accurate data for customizing emails.
  • HubSpot’s Marketing Hub pricing starts at $20 per month for the Starter plan, $890 per month for the Professional plan, and $3,600 per month for the Enterprise plan.

Pros:

  • Enhances targeting and personalization in email campaigns, whilst also streamlining the process.
  • Offers in-depth analytics for measuring and improving campaign effectiveness.
  • All-in-one solution providing tools for marketing, sales, and customer support.
  • Access to a free CRM platform is included.
  • Offers a wealth of educational materials to help users maximize their email marketing efforts.
  • HubSpot integrates with a wide range of apps and software programs.

Cons:

  • Modifying email templates can be complex without CSS knowledge.
  • Lower-end packages may have limited tech support, which can be a drawback for some users.

GetResponse: Comprehensive AI Email Marketing for Enhanced Campaigns

get response ai email marketing tool

GetResponse is a comprehensive marketing tool that incorporates AI-driven email marketing features to significantly enhance the effectiveness of campaigns.

Best for: Businesses and marketers seeking to target specific audiences with highly personalized content and achieve better campaign results.

Features & Pricing:

  • Provides tools for creating and sending email campaigns, with features such as customizable templates, A/B testing, and analytics.
  • Create landing pages to attract attention and build their contact list.
  • Create signup forms to collect contact information.
  • Advanced segmentation and personalization options for audience targeting.
  • Robust analytics and integration capabilities for campaign optimization.
  • Provides a suite of ecommerce-focused tools designed to enhance sales and business growth.
  • GetResponse offers a mobile app for managing campaigns on the move.
  • GetResponse has AI-powered tools for content creation and other tasks.
  • GetResponse pricing starts at $19 per month for unlimited messages to up to 1,000 subscribers, with discounts available for longer-term commitments and non-profit organizations.

Pros:

  • Makes it easy to create emails, landing pages, and other content.
  • Offers extensive customization for email design.
  • Its visual campaign builder is excellent, making it easy to build even very complex campaigns.
  • Enables precise targeting with advanced segmentation.
  • The GetResponse mobile app allows users to manage their campaigns on the go.
  • Provides valuable insights with in-depth analytics.

Cons:

  • Some users have reported slow loading times when using GetResponse.
  • Some users have found GetResponse’s segmentation capabilities to be lacking for more complex needs.

MailChimp: Veteran AI Email Service for Personalized Campaigns

mailchimp ai email marketing tool

MailChimp, a long-established player in the email marketing industry, enhances its services with AI-driven features like product recommendations and send time optimization.

Best for: Businesses of all sizes looking to create personalized and timely email campaigns with advanced automation capabilities.

Features & Pricing:

  • Provides a robust email editor for creating professional and personalized emails.
  • AI-driven tools for product recommendations and optimal send times.
  • Segment audience based on various criteria, enabling effective targeted emails.
  • Comprehensive reporting and analytics tools that help businesses track the performance of their email marketing campaigns.
  • It offers A/B testing tools to help businesses optimize their emails.
  • Integrates with various platforms like Salesforce, Shopify, Google Analytics, WooCommerce, QuickBooks Online, and Squarespace Commerce.
  • Has recently introduced SMS marketing as part of its features.
  • MailChimp’s pricing includes a Free plan for up to 500 contacts and 1,000 emails per month.
  • The cost of paid plans can vary based on the number of contacts a user has, but at 500 contacts, they start at $13/month for the Essentials plan and $20/month for the Standard plan. The Premium Plan by default is suited for 10,000 contacts, and priced at $350/month. Additionally, both the Standard and Essentials plan offer the first month free.

Pros:

  • It offers a wide range of features that cater to various aspects of email marketing.
  • Ideal for creating highly personalized and timely email campaigns.
  • Known for its intuitive campaign builder and large library of prebuilt templates which make it easy for beginners to create professional-looking campaigns.
  • Simplifies email marketing with user-friendly tools and automation.
  • Mailchimp integrates with various platforms, making it easier for businesses to manage their marketing activities.
  • Provides detailed analytics for tracking and improving campaign performance.

Cons:

  • Some users have reported that Mailchimp’s customer support is slow to respond and lacks in terms of service quality.
  • MailChimp has a slightly steeper learning curve than similar email marketing tools.

Constant Contact: AI-Powered Tool for Personalized Email Engagement

constant contact ai email marketing tool

Constant Contact is a comprehensive email marketing and engagement tool that incorporates AI to deliver personalized and effective campaigns.

Best for: Businesses seeking to enhance their email marketing efforts with AI-powered personalization and automation.

Features & Pricing:

  • AI features for contact management, list segmentation, and automated workflows.
  • Intuitive interface and customizable templates for easy email design.
  • User-friendly, visual email builder that requires no coding experience.
  • Automated welcome email sequences for new subscribers.
  • Manage and segment contact lists.
  • Comprehensive reporting features that allow users to track key metrics such as open rates, click-through rates, and engagement levels.
  • Ooffers CRM features to manage customer relationships and interactions.
  • includes SMS marketing capabilities
  • Constant Contact’s pricing for their email marketing services starts at $9.99 per month for up to 500 contacts on the Email plan and $45 per month for the Email Plus plan, with prices increasing based on the number of contacts.

Pros:

  • Streamlines the creation of personalized email campaigns.
  • Makes it easy to design email campaigns with no coding or previous email marketing experience.
  • It has a large library of email templates and newsletters that can be quickly customized to suit different needs.
  • Offers efficient contact management and segmentation capabilities.
  • Provides detailed analytics to track and optimize campaign results.

Cons:

  • There have been reports of bugs in the system related to contact management.
  • While its midtier and top-tier plans come with a lot of automations, its entry-level plan is largely limited.

FAQ

What is AI-based email marketing?

AI-based email marketing refers to the use of machine learning and artificial intelligence technologies to enhance email marketing campaigns. This includes automating processes, personalizing content, optimizing send times, and analyzing data to improve engagement and conversion rates

How can AI improve my email marketing strategy?

AI can improve your email marketing strategy by personalizing emails for each recipient, predicting the best times to send emails, creating compelling subject lines, segmenting your audience more effectively, and providing insights from large data sets to refine your approach

Can AI tools write email content for me?

Yes, AI tools like Lyne.ai, Magic Sales Bot, and others can generate email content, including drafting emails, creating subject lines, and even suggesting content based on the products or services you want to promote

Will AI replace email marketers?

AI is not likely to replace email marketers but rather serve as a powerful tool to assist them. AI can handle repetitive tasks, data analysis, and content generation, allowing marketers to focus on strategy and creative aspects that require human insight

What are the benefits of using AI in email marketing?

The benefits of using AI in email marketing include increased efficiency, higher open and click-through rates, better customer segmentation, more personalized content, and the ability to scale campaigns without a proportional increase in manual work

Are there any risks associated with using AI for email marketing?

While AI offers many benefits, there are also risks such as over-reliance on technology, potential for misuse, and the need for careful monitoring to ensure that AI-generated content aligns with brand voice and complies with regulations. It’s important to maintain a balance and use AI as a complement to human judgment

Will Chen
Will Chen

Will Chen is an Australian tech and AI enthusiast with over two decades of experience in business and marketing. Known for being an early adopter of web, app, blockchain, and Web3 technologies, William has played a pivotal role in the digital innovation landscape. His insightful commentary has featured in various Australian news outlets. With a passion for AI and its transformative potential, William is dedicated to educating and empowering professionals and organizations to embrace and excel in the rapidly evolving tech world.

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