8 Best AI Tools for SEO in 2024

Having a bit of trouble navigating the world of SEO in 2024? You’re not alone. The SEO space has been transformed in the last 12 months; with the introduction of so many AI tools for SEO, it can get pretty overwhelming trying to stay up to date with what’s new and what’s actually good.

But with how impactful AI can be for SEO, it’s definitely something worth considering.

  • Companies using AI for SEO outperform their competitors by 50%.
  • 86% of users believe AI-led SEO can lead to innovative results
  • About 97% of digital marketers believe that using AI in SEO is the next big thing.
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority, where AI impacts significantly.
  • Usage of automated SEO platforms, largely powered by AI, has increased by 63% in one year
  • An estimated 73% of marketers plan to increase the use of AI in SEO in the coming year
  • AI has increased the effectiveness of keyword search by up to 50%

As marketers ourselves, we can relate. That’s why we’ve handpicked these top 10 AI SEO tools that we believe are worth looking to enhance your website’s SEO in 2024.

Table of Contents

Clearscope: Top AI Analyzer for SEO Content

clearscope ai seo tool

Clearscope is an AI-driven SEO tool that specializes in optimizing content to align with both reader interests and search engine requirements.

Best for: Content marketers and freelance writers focused on crafting SEO-friendly, relevant content. Also helpful for medium-to-large agencies and brands aiming to create competitive content.

Features & Pricing:

  • Analyzes top-ranking articles to recommend effective keywords and topics.
  • Content optimization text editor that allows users to create content that ranks with real-time data from Google.
  • Offers integration with various popular content platforms like Google Docs and WordPress.
  • Competitive analysis providing insights into what competitors are doing.
  • Helps users manage SEO for multiple domains.
  • Essentials plan is priced at $170 per month, with custom pricing for Business and Enterprise plans.


  • Improves content quality by aligning with user intent.
  • Simplifies keyword research and topic selection.
  • Provides real-time content grades and top-ranking keyword suggestions, helping users create content that ranks.
  • Integrates easily with existing content creation tools.
  • Customer support is particularly responsive.


  • Can be costly for individual users or small teams.
  • Focuses primarily on content analysis, less on other SEO aspects.

Jasper AI: AI for SEO Content Writing

jasper ai seo tool

Jasper AI is a copywriting assistant that helps create written content quickly and effectively, from emails to blog posts. It’s designed for efficiency, advertised as requiring minimal human editing to perfect its AI-generated drafts. For anyone looking to boost their rate of content creation, Jasper is a fantastic tool.

Best for: Content creators, digital marketers, bloggers, and businesses of all sizes seeking to automate and enhance their content creation process.

Features & Pricing:

  • Advanced AI writing capabilities utilizing GPT-3 technology.
  • Content generation for a variety of formats including ad copy, emails, articles, and social media posts.
  • Built-in plagiarism checker to ensure content originality.
  • Tone of voice settings to match brand voice and style.
  • Customizable templates for various content types.
  • Jasper AI’s pricing includes a Creator plan at $49/month for individual use, a Pro plan at $69/month for advanced features, and a customizable Business plan with dedicated support, with the former two plans offering a 7-day free trial and discounts on annual billing.


  • Generates high-quality, human-like text.
  • Versatile content creation, from short-form copy to long blog posts.
  • Intuitive interface and user experience.
  • Wide range of templates based on proven copywriting frameworks.


  • The output may occasionally require editing to fine-tune voice and details.
  • Can be considered expensive for high volume users.

Serpstat: Versatile AI Tool for SEO Analysis

serpstat ai seo tools

Serpstat is an all-in-one SEO platform that offers a variety of tools for search engine optimization, pay-per-click (PPC) advertising, and content marketing.

Best for: Businesses and SEO professionals looking for an all-in-one SEO platform for extensive analysis and strategy development.

Features & Pricing:

  • Tools to perform SEO tasks more efficiently, including features for Bing, detecting anomalies, search engine updates, and market analysis
  • Perform site audits, and identify on-page SEO issues.
  • Extensive keyword data and analytics.
  • Tracks website search engine rankings over time.
  • Analyze competitors’ ads to speed up PPC campaign creation.
  • Pricing tiers include Individual at $59/month, Team at $119/month, and Agency at $479/month.


  • Offers over 50 tools for various SEO and marketing tasks in a single platform.
  • Useful for detailed competitors’ analysis and backlinks examination.
  • Considered affordable compared to other SEO tools.
  • Offers unique features like Missing Keywords and Keyword Clustering.
  • Availability of a free trial to test the platform.
  • Supports both global and local SEO strategies.


  • There are occasional inaccuracies in keyword difficulty assessments.
  • Some users suggest that the integration of various modules could be improved.

MarketMuse: AI-Driven Content Strategy and Improvement Tool

marketmuse ai seo tool

MarketMuse is an AI tool that excels in data-backed content enhancement, offering insights for filling content gaps and increasing their organic presence.

Best for: Content strategists and SEO professionals seeking to develop a more informed and effective content strategy.

Features & Pricing:

  • Creates detailed content briefs that guide the writing process.
  • Improve the quality of their existing content to better align with search engine requirements.
  • Tracks the performance of content over time.
  • The platform grades content based on its quality, helping users understand where improvements can be made.
  • Analyzes and compares content with competitors to find enhancement opportunities.
  • Can perform a domain analysis to provide insights into the overall performance of a website.
  • Standard plan at $149/month, with a more comprehensive Team plan at $399/month.


  • Effective in improving their content’s ranking on search engines.
  • Facilitates strategic content planning and execution.
  • Helps in identifying and addressing content gaps.
  • Enables monitoring of content’s impact on search rankings.
  • Uses AI to provide data-driven insights, helping users make informed decisions.
  • Platform is routinely updated with new features and functionalities.


  • Pricing can be steep for smaller teams or individual users.
  • MarketMuse is considered by some users to be less user-friendly compared to other tools.

Outranking: AI Tool for Advanced Competitor SEO Analysis


outranking io ai seo tool

Outranking is an AI SEO tool designed to help businesses outperform their competition in search engine rankings by providing actionable insights and strategies.

Best for: Businesses focusing on content strategy, PPC campaigns, and competitor benchmarking in SEO.

Features & Pricing:

  • Outranking provides an editor that helps in creating SEO-optimized content.
  • Several features for optimizing content to improve its ranking on search engine.
  • Tools for identifying and eliminating harmful links.
  • Uses AI for quick and efficient content writing; can generate a complete factual first draft using SERP and SEO data within 15 minutes.
  • Dashboards for visualizing key SEO metrics.
  • Continuous tracking of website rankings.
  • Outranking has several plans, including a Starter plan at $29/month, an SEO Writer plan at $79/month and SEO Wizard plan at $159/month.


  • Enhances website performance and online visibility.
  • Useful for planning and executing effective SEO strategies.
  • Abundant amount of features to perform SEO research within the platform.
  • Supports multiple languages, which can be beneficial for international SEO.
  • Provides comprehensive competitor analysis.
  • Offers a lot of integration options for better usage.


  • Some users have reported that the tool is not intuitive to use and requires frequent reference to help documentation and videos
  • Lack of live chat support.

SEMrush: Comprehensive AI SEO and Marketing Platform

semrush ai seo tool

SEMrush is a highly popular SEO tool, offering a comprehensive suite of services for keyword research, competitor analysis, and real-time content optimization. But now has also introduced a range of AI-powered tools.

Best for: Professionals in PR, content marketing, and social media marketing seeking a robust SEO and marketing solution.

Features & Pricing:

  • Extensive keyword analysis, research and backlink evaluation.
  • Real-time content optimization suggestions.
  • Offers a wide range of SEO tools, such as SERP ranking tracking and link building.
  • Provides deep insights about various audience characteristics.
  • Site auditing and diagnostic tools that help businesses identify and fix SEO issues.
  • SEMRush’s pricing ranges from $129.95 per month for the Pro plan to $249.95 for the Guru plan, and $499.95 for the Business plan.


  • Provides a wide array of tools for SEO and marketing.
  • Useful for tracking website performance and competitor strategies.
  • Enhances content strategy with real-time insights.
  • More generous reporting limits compared to competing tools.
  • Known for its excellent customer support.
  • SEMRush offers certifications that complement the use of the platform.
  • Despite a learning curve with the user dashboard, users find SEMRush easy to use once they become familiar with its interface.


  • SEMRush only provides data for Google, limiting its usefulness for businesses targeting other search engines.
  • All SEMRush accounts come with only one user account or ‘seat’.

SEO.ai: AI Tool Focused on Boosting Organic Traffic

seo ai tool

SEO.ai is an innovative tool that leverages AI to optimize content for SEO, focusing on keyword analysis and the creation of SEO-aligned content.

Best for: SEO professionals and content creators seeking to enhance their website’s organic traffic through data-driven content optimization and effective keyword strategies.

Features & Pricing:

  • Provides data-driven insights after comprehensive competitor analysis.
  • Offers in-depth keyword analysis.
  • Specializes in creating content that adheres to SEO best practices.
  • Optimizes your content based on identified keywords and other SEO factors, ensuring that it is unique and high-quality.
  • Analyze advanced AI SEO scores, providing insights into how well your content is optimized for search engines.
  • Free trial for 7 days, followed by a Basic Plan at $49/month and a Plus Plan at $99/month.


  • The tool helps users create unique, high-quality articles, even if they have limited writing skills or knowledge about the topic at hand.
  • Improves organic traffic with minimal human effort.
  • Assists in generating content that ranks higher in search results.
  • Effective for accurate keyword analysis and content optimization.


  • Cannot effectively be used to create detailed technical documents or highly creative works.

AISEO: AI-Powered SEO Content Enhancer

aiseo undetectable ai seo tool

AISEO is a specialized AI tool for content writing, focusing on SEO enhancement through paraphrasing, idea expansion, and a suite of SEO tools. Their catchphrase is “Boost Your Google Rankings With Undetectable AI Content!”

Best for: Content creators and SEO experts who prioritize high-ranking, SEO-friendly articles and blog content.

Features & Pricing:

  • Comprehensive content assistance including paraphrasing and idea expansion.
  • SEO optimization tools for keyword research and backlink analysis.
  • Simple and intuitive interface with a Chrome extension for direct writing on websites.
  • Variety of templates and tools for blog posts, social media posts, ads, product descriptions, headlines, slogans, etc.
  • Integration with Hemmingway Editor for improved readability.
  • Content paraphraser with multi-language support.
  • Efficient long-form content creation capabilities.
  • Plans start with Grow at $24/month after a $1 trial, Scale at $44/month, and a Team plan at $79/month.


  • Streamlines the content creation process with a focus on SEO.
  • User-friendly interface with seamless integration into marketing workflows.
  • Offers options for long-form articles, blog posts, copywriting, and readability improvement.
  • Provides 30+ templates for content creation
  • Supports creating marketing content and short-form content in 26 languages.
  • Provides a 3-day free trial for users to test if they’re satisfied with the product before committing.


  • Occasional need for manual editing to correct grammar and punctuation.
  • The credit system may feel restrictive for some users.

Surfer SEO: AI-Powered On-Page Optimization Tool

surfer seo ai tool

Surfer SEO is a content optimization tool that enhances SEO by analyzing and improving a website’s content. It’s particularly useful for anyone aiming to boost their online visibility and search engine rankings.

Best for: SEO specialists, content marketers, and digital marketing professionals looking to optimize their website content for better search engine rankings.

Features & Pricing:

  • In-depth content analysis based on keyword density, readability, and structure.
  • Real-time SEO scoring and feedback.
  • Evaluate existing content for potential improvements.
  • Content outline suggestions and image density guidelines.
  • Analyzes search engine results pages to understand ranking factors.
  • Text editor for direct content editing.
  • A Chrome extension that provides keyword data directly in search results.
  • Pricing starts at $139 for Essential AI, $279 for Advanced AI, and $499 for Max AI plans, with a customizable Enterprise option available.


  • Saves time in creating briefs, writing, and optimizing content, leading to faster ranking improvements.
  • User-friendly interface that is preferred over competitors by many users.
  • It provides a wide range of features for content optimization.
  • Offers actionable insights and recommendations and helps create SEO-friendly content with real-time updates.
  • Ability to audit and compare content with competitors.
  • Provides a wide range of features that are usually only available in more expensive platforms.


  • The complexity of features and advanced SEO tools may require a learning curve for users new to SEO.
  • Pricing may be high for small businesses or individual bloggers.

Alli AI: Trusted AI for Comprehensive SEO Management

alli ai seo tool

Alli AI is a comprehensive SEO platform that leverages artificial intelligence to optimize websites for improved search engine rankings. It’s good for productivity, particularly for SEO campaign managers and digital marketers who are looking for efficient site optimization and effective campaign management.

Best for: SEO campaign managers and digital marketers seeking quick site optimization and effective campaign management.

Features & Pricing:

  • Uses AI to identify and fix content and code issues, enhancing overall website performance.
  • Offers powerful keyword research tools to identify relevant keywords for a website.
  • Provides actionable, step-by-step SEO recommendations, essentially acting as an SEO expert guiding you through the optimization process.
  • Offers content management features that help optimize content, with live editing capabilities.
  • Automates the process of creating country-specific localized content.
  • Provides real-time tracking of search ranking changes.
  • Builds high-quality backlinks to improve a website’s authority and visibility.
  • Consultant plan at $249/month, Agency plan at $499/month, and Enterprise plan at $999/month.


  • Streamlines SEO campaigns with real-time adjustments.
  • Offers a wide array of tools, aiming to be an all-in-one platform.
  • Simplifies metadata creation and management.
  • Effective for monitoring and adapting to ranking changes.
  • Bypasses CMS and technical limitations, allowing for instant deployment of code and content changes.
  • Offers a user-friendly interface, despite some users finding it a bit clunky at times.


  • Higher pricing tiers may be too much for smaller businesses and individuals.
  • The interface, while generally user-friendly, can feel unresponsive at times.


How can AI improve SEO performance?

AI can help identify patterns, automate repetitive tasks, generate content ideas, and provide insights for better targeting and optimization. AI can analyze web performance and help businesses see where they need to improve and how they can optimize their strategies

Will AI replace SEO and content creators?

As of now, AI will not replace SEO or content creators but will serve as a tool to assist them in their work more efficiently. AI can assist in content creation to benefit SEO, or it can churn out tons of low-end search content. The key is to use AI as a tool to enhance human efforts, not replace them

Can AI help with keyword optimization?

Yes, AI can assist with on-page SEO, including keyword optimization, by analyzing data and suggesting relevant keywords. It can automate tasks like keyword research and market research, which can be time-consuming

What are some best practices for using AI in SEO?

Best practices include figuring out where AI can add the most value to your SEO strategy, such as automating repetitive tasks or analyzing large amounts of data. It’s also important to use AI responsibly and ethically, ensuring it is used in a productive and unbiased manner

Can AI help with local SEO?

Yes, AI can help with local SEO by analyzing data on search history and location, allowing companies to better target local customers and improve their local search rankings

Can AI be used to Optimize Website Speed for SEO?

AI can analyze website performance data to identify bottlenecks and areas for improvement. It can then suggest or even implement changes to enhance page load times across various devices and network conditions

Reference List:

  • https://www.www.smartdatacollective.com
  • https://www.www.socialmediatoday.com
  • https://www.www.searchenginewatch.com

Will Chen
Will Chen

Will Chen is an Australian tech and AI enthusiast with over two decades of experience in business and marketing. Known for being an early adopter of web, app, blockchain, and Web3 technologies, William has played a pivotal role in the digital innovation landscape. His insightful commentary has featured in various Australian news outlets. With a passion for AI and its transformative potential, William is dedicated to educating and empowering professionals and organizations to embrace and excel in the rapidly evolving tech world.

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