Top 8 AI Tools To Supercharge Your Social Media Marketing in 2024

New AI social media tools are popping up every day, each claiming to be the next cutting-edge game-changer, finding the truly good ones can feel like finding a needle in a haystack.

However, the significance of these tools in improving things like social media marketing is undeniable.

  • The 2023 Sprout Social Index™ reported that 81% of the 900 marketers surveyed say AI has already had a positive impact on their work.
  • 58% of marketers whose companies use generative AI for content creation reported increased performance as the top benefit.
  • 66% brands and social media agencies surveyed said they used AI over the past year, with 42% using it for social media captions and 36% for brainstorming.

Luckily, we’ve sifted through and identified eight fantastic tools for you to consider. Whether you’re an influencer aiming to make a splash in 2024, or a seasoned marketer just looking to enhance your already killer strategies, these tools are for you.

Table of Contents

Predis.ai

predis ai social media tool

Predis.ai is an AI tool that specializes in transforming text inputs into a variety of social media content, such as posts, videos, memes, and hashtags.

Best for: Social media professionals and content creators looking to efficiently generate diverse and engaging content.

Features & Pricing:

  • Converts text to multiple content formats including videos and memes.
  • Offers creative solutions for posts, carousels, captions, and hashtags.
  • Streamlines content creation across different social media platforms.
  • It has a great Calendar View Scheduler that looks and works pretty well.
  • Able to analyze your input and pick related graphics for your Reels.
  • Wide range of ready-made media libraries.
  • Predis.ai’s pricing ranges from $0 for the Free plan to $29 for Solo, $59 for Starter, and $139 for Agency, with each tier offering increasing levels of features and allowances.

Pros:

  • Facilitates easy creation of varied content types.
  • Enhances creativity and engagement in social media posts.
  • Saves time in content ideation and production.
  • Has a great free plan to help you know it better before committing to a purchase.

Cons:

  • Can have an improvement in the UI/UX, so the flow can be easier.
  • It is still a work in progress, with minor bugs here and there.

SocialBee

SocialBee is a comprehensive social media management tool that leverages AI to enhance content creation, scheduling, and publishing across major platforms.

Best for: Individuals and businesses seeking an integrated platform for managing and automating their social media presence.

Features & Pricing:

  • Advanced suite of AI-driven social media management tools.
  • Offers content creation, scheduling, analytics, and engagement.
  • Suggests the best content types and posting times for increased engagement.
  • Provides design integrations with Canva, Unsplash, and GIPHY.
  • Automatic generation of hashtags based on your content.
  • SocialBee offers several plans: Bootstrap at $24/month, Accelerate at $40/month, and Pro at $82/month, with a 14-day free trial available.

Pros:

  • Streamlines social media management tasks.
  • Offers content suggestions and strategic insights.
  • Simplifies scheduling with AI assistance.
  • Has an intuitive interface and user-friendly features.
  • Has a great hashtag manager.
  • Supports RSS feeds.

Cons:

  • May have a learning curve for new users to fully utilize all features.

Canva

canva ai social

At this point, everybody knows Canva, but not many know that Canva has integrated AI to streamline design and content creation, offering a wide range of creative assets from social media graphics to videos.

Best for: Marketers, content creators, and businesses of all sizes in need of an easy-to-use design platform with AI-powered features.

Features & Pricing:

  • Extensive design templates and creative assets.
  • AI-powered tools like Magic Write for content generation.
  • User-friendly interface with drag-and-drop functionality.
  • Provides marketing tools for creating logos, posters, flyers, brochures, social media content, websites, stickers, and yard signs.
  • Canva’s new AI-powered ‘Magic Studio’ features open up a larger number of creative avenues.
  • Canva’s pricing offers a Free plan at A$0/year for one person, Canva Pro at A$164.99/year for one person, and Canva for Teams at A$400/year for the first 5 people.

Pros:

  • Helps you create a large range of assets easily, cheaply, and quickly.
  • Simplifies the design process with pre-made templates.
  • Enhances productivity with AI content and image creation tools.
  • Suitable for users without design expertise.
  • It provides a large variety of templates, photos, and graphic elements.
  • Canva saves each of your templates so you can reuse them again and again in the future.

Cons:

  • Canva’s range of output formats is relatively limited, meaning that the projects you export from the platform can’t always be edited by professional designers using other tools.
  • Customization can be limited compared to professional design software.
  • Canva is not comparable to Adobe Illustrator when it comes to making custom vector graphics (eg. logos).

Flick

flick ai social media tool

Flick is an AI-driven social media marketing platform that streamlines content creation, scheduling, and analytics to enhance online engagement.

Best for: Social media marketers and brands looking for an all-encompassing tool to boost their online presence and content strategy.

Features & Pricing:

  • Comprehensive content planning and scheduling tools.
  • AI Assistant for generating unique content ideas.
  • Content optimization for increased engagement.
  • Features such as hashtag research, detailed analytics, content rewriting and more.
  • Compatible with multiple social media platforms, including Instagram, Facebook, TikTok, and LinkedIn.
  • Flick’s pricing starts at £14/month for the Solo plan, £30/month for the Pro plan, and £68/month for the Agency plan, all offering various features suited for different user needs. Each plan comes with a 7-day free trial.

Pros:

  • Offers a wide array of content creation and management tools.
  • AI capabilities for efficient content ideation and optimization.
  • User-friendly interface for streamlined content planning.
  • Analytics features can be a helpful guide for marketers to see what performs and what doesn’t.
  • AI assistant for ideas and dealing with common creative block.

Cons:

  • Some features such as post scheduling are still in beta testing mode.
  • Mobile app does not allow users to upload pictures, videos, or use the camera.
  • Limited customization options on posts when compared to other platforms.

Riverside

riverside fm ai social media tool

Riverside FM is an all-in-one platform that offers AI-powered recording, editing, and transcription services for creating high-quality social media content.

Best for: Content creators and podcasters in need of a robust solution for recording and producing audio and video content.

Features & Pricing:

  • High-fidelity recording and editing capabilities.
  • AI engine supports transcription in over 100 languages with high accuracy.
  • Streamlines content production with easy-to-use tools.
  • iOS app for recording podcasts anytime, anywhere.
  • New and improved features such as screen sharing, social live streaming, and a new feature called ‘Clips’ for easily repurposing your podcast content.
  • Riverside’s pricing ranges from $0 for the Free plan to $19 for the Standard plan and $29 for the Pro plan, with a custom Business plan available upon inquiry.

Pros:

  • Delivers studio-quality recordings (very high audio quality, and video quality is 4k regardless of how good your wifi connection is).
  • Facilitates content creation with automated transcriptions.
  • Accessible to creators of varying skill levels.
  • Constantly coming out with new and improved features.
  • Able to podcasts anytime, anywhere via iOS app.

Cons:

  • Some users have reported issues with Riverside’s stability.
  • Despite having a dedicated iOS app, there’s still room to improve the recordings made on a smartphone.

FeedHive

FeedHive is an AI-driven platform designed to enhance the efficiency of creating, scheduling, and publishing social media content.

Best for: Social media managers and marketers seeking an intelligent tool to automate and optimize their content strategy.

Features & Pricing:

  • Access to more than 500 post templates and customizable scheduling plans.
  • Automated content scheduling and publishing.
  • AI features to tailor content to audience preferences.
  • Keeps all your posts organized with custom, color-coded labels based on trends, themes, and topics relevant to your brand.
  • Provides detailed analytics for different types of posts based on their performance and the timing at which the audience engages the most.
  • FeedHive’s pricing ranges from $19/month for the Creator plan to $29/month for the Brand plan, $99/month for the Business plan, and $299/month for the Agency plan, with options for free starting trials for each tier.

Pros:

  • Streamlines social media management workflows.
  • Incorporates AI to personalize content delivery.
  • Provides analytics for strategic decision-making.
  • The team is extremely driven, they push out updates after updates each month.
  • Intuitive to use, with a well-thought-out user flow (UX).

Cons:

  • Currently only supports Facebook, Twitter, Instagram, and LinkedIn, which may be limiting in some cases.
  • When it comes to predicting post success and generating relevant hashtags, it may not always provide accurate predictions or suggestions.

Lately AI

Lately is an AI-powered social media tool that offers advanced analytics and content generation capabilities, tailoring content to individual brand voices.

Best for: Marketing teams and businesses looking to streamline content creation with a focus on analytics-driven results.

Features & Pricing:

  • AI-powered content creation that adapts to any brand or employee voice.
  • Takes all of your content and turns it into targeted, effective social media posts.
  • Analytics for measuring content performance.
  • Social media calendar for organizing posts.
  • Supports a range of languages, including English, Spanish, Italian, Portuguese, Japanese, and German, with more on request.
  • Lately’s pricing for the Small Business plan starts at $49/month for 4 social channels, with higher tiers at $119/month for 10 social channels and $199/month for unlimited channels. The Enterprise plan offers advanced features and requires a demo request for pricing.

Pros:

  • Creates content aligned with real-time analytics.
  • Learns and adapts to individual employee voices.
  • Centralizes social media management tasks.
  • Multi-language support.
  • Delivers high performing text, audio, and video social media sound bytes.

Cons:

  • Occasional sluggishness and performance issues.
  • Reports of inaccuracies in analytics and confusion with engagements.

Rapidely

rapidely ai social media tools

Rapidely is an AI tool that aids in developing comprehensive social media strategies, focusing on content creation that resonates with the audience.

Best for: Freelance social media managers and marketers looking for a streamlined approach to content strategy and planning.

Features & Pricing:

  • Generates a monthly content strategy based on user goals and brand voice.
  • Supports a range of content types and social media platforms.
  • Offers time-saving solutions for content brainstorming and planning.
  • Able to generate compelling captions tailored to your brand voice.
  • Allows users to manage multiple accounts with ease, collaborate with their teams and maintain an effective workflow.
  • Rapidely’s pricing starts at $29/month for the Creator plan, $69/month for the Social Pro plan, and begins at $89/month for the Enterprise plan, with the Agency plan starting at $129/month. Each tier offers additional features and a 5-day free trial is available.

Pros:

  • Reduces time spent on content planning.
  • Customizes content strategy to brand specifications.
  • Very fast, able to produce a significant quantity of tailored content in a short amount of time.
  • Facilitates consistent content creation that helps increase engagement.
  • Versatile and effective across various industries and for many different types of users.

Cons:

  • Rapidely does not have a calendar export feature to share.
  • You can’t post directly from the Rapidely platform.

FAQ

How can AI tools enhance my social media marketing strategy?

AI tools can provide deeper consumer insights, automate repetitive tasks, and create scalable, highly personalized marketing campaigns. They can help identify and meet customer needs, boost engagement, and enhance productivity

How can AI tools help with content creation?

AI tools can assist with content creation by generating social media captions, content ideas, and even turning existing content into multiple pieces of content that align with your brand voice

How can AI tools assist with social media analytics?

AI-powered analytics tools can scrutinize data on audience engagement rates, ROI, and even the success rate of ad campaigns. Marketers can then use these insights to improve their strategies

What is the future of AI in social media marketing?

The future of AI in social media marketing is likely to involve more personalized and enhanced experiences, with new tools emerging to assist with various aspects of the social media landscape. AI will continue to play a pivotal role in marketing efforts, with advancements expected in areas like content creation, customer interaction management, and ad optimization

Will Chen
Will Chen

Will Chen is an Australian tech and AI enthusiast with over two decades of experience in business and marketing. Known for being an early adopter of web, app, blockchain, and Web3 technologies, William has played a pivotal role in the digital innovation landscape. His insightful commentary has featured in various Australian news outlets. With a passion for AI and its transformative potential, William is dedicated to educating and empowering professionals and organizations to embrace and excel in the rapidly evolving tech world.

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