Surfer SEO Review

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Surfer SEO may just become your next go-to tool for climbing up the search engine ranks. It distinguishes itself with its data-driven optimization strategies, like analyzing your web content against a whopping 500+ factors to see how your content stacks up.

Surfer will give you a SEO workflow to boost your organic traffic, increase your visibility, and improve your rank. Read Full Review

8.1Expert Score
SEO Success At A Premium
Surfer SEO is certainly drawing the attention of many marketers — and after diving into it, we can see why. The tool shines with its content editor, which feels like having a knowledgeable SEO consultant looking over your shoulder, offering real-time suggestions to enhance your content’s ranking potential. The interface is also clean, which is refreshing in the sometimes overly complex world of SEO tools. However, while it’s fantastic for on-page analysis, its keyword research tool doesn’t quite hit the mark when compared to dedicated keyword research platforms. And the elephant in the room is, of course, the pricing. It’s clear that Surfer SEO is positioned as a premium tool, and the cost reflects that. It does offer a seven day money-back guarantee, which can be helpful for people on the fence. Despite that, Surfer SEO may still be out of reach for hobbyists or teams with a smaller budget, which definitely hampers its accessibility.
Ease of Use
9
Features
9
Performance
8.5
Value
6.5
Support
7.5
PROS
  • Incredibly useful content editor that provides real-time suggestions to improve content rankings by analyzing top-ranking search results
  • It examines a wide range of on-page factors, offering over 500 ranking metrics to help analyze and enhance content and SEO.
  • Offers real-time SEO guidance, including LSI keyword suggestions and content structure analysis.
  • Utilizes NLP for sentiment analysis and to enhance content relevance.
  • Streamlines content creation and optimization.
  • Known for its intuitive user interface, making it easy for users to navigate and optimize their content.
  • Integrates with popular platforms like Google Docs, Jasper, and WordPress, facilitating a seamless workflow.
  • Users have reported excellent customer support and satisfaction with the service.
CONS
  • Surfer SEO is considered expensive, especially for those just starting out or with limited budgets. The cost may be a barrier for some users.
  • The keyword research tool is less robust compared to specialized keyword research tools.
  • WordPress extension can be buggy at times, although these issues are not permanent.
  • Surfer SEO mainly focuses on on-page SEO, lacking backlink analysis features.
  • There’s no built-in rank tracking feature, which is commonly found in comprehensive SEO suites.

Review Content

Ideal Users & Use Cases

  • SEO professionals: The tool provides detailed insights for optimizing content, including keyword suggestions, SERP analysis, and content scoring. It helps SEO professionals to improve their website’s ranking on search engines.
  • Content creators and copywriters: Surfer SEO provides real-time content optimization, making it easier for writers to create SEO-friendly content. It also provides content briefs and suggestions for improving the quality of the content.
  • Digital marketing agencies: The tool helps agencies to optimize their clients’ content for better SEO performance. It also provides data intelligence to fine-tune content strategies.
  • Small business owners: Surfer SEO helps small businesses to improve their online visibility by optimizing their website content. It also helps in identifying new keywords and improving existing content.
  • Content Optimization: Surfer SEO provides real-time suggestions for optimizing content, including keyword usage, content length, and structure. This helps in improving the SEO performance of the content.
  • SERP Analysis: The tool provides detailed analysis of search engine result pages (SERPs), helping users to understand their competition and improve their own ranking.
  • Keyword Research: Surfer SEO helps in identifying valuable keywords for content creation. It also provides insights into how these keywords are used by competitors.
  • Content Planning: The tool provides suggestions for new content topics based on keyword research. This helps in planning a content strategy that aligns with SEO goals.
  • Website Auditing: Surfer SEO can audit websites to identify SEO issues and provide suggestions for improvement. This helps in improving the overall SEO performance of the website.

Main Features

surfer seo review main features

Surfer SEO Key Features

Surfer SEO’s array of features, grounded in advanced technology and data-driven strategies, makes it an invaluable asset for content creators and SEO professionals alike, streamlining the optimization process while delivering impactful results.

In summary, these are Surfer SEO’s key features:

  • SERP analyzerConducts a detailed analysis of Search Engine Results Pages for specific keywords, focusing on factors like word count, keyword density, and page speed.
  • Natural language processing (NLP)Utilizes IBM’s Watson to analyze search result sentiment, helping tailor content to audience preferences.
  • AI-assisted content generation and editor (Surfer AI)Streamlines content creation by handling research, writing, editing and optimization with AI-driven recommendations.
  • Plagiarism checkerEnsures the originality of content and helps avoid potential plagiarism penalties.
  • Integration with toolsSeamlessly works with platforms like Google Docs, WordPress, and Jasper, enhancing content creation and optimization processes.
  • Keyword research toolDiscovers high-potential, low-competition keywords for targeted content strategies.
  • Internal linking recommendationsSuggest effective internal linking strategies to boost SEO performance.
  • Audit and growth flowPerforms comprehensive website audits to identify and suggest improvements for SEO issues, which will help achieve sustained organic growth.

Pricing

Surfer SEO offers a variety of plans — unfortunately, they all share a common trait in how expensive they can be. The Essential AI Plan, ideal for individuals and small teams, starts at $139 per month, providing 5 AI articles and 15 content editor articles per month and two organization seats. For more seats and up to 45 content editor articles, the Advanced AI Plan is available at $279 per month.

For more demanding needs, Surfer SEO offers the Max Plan, aimed at larger teams and agencies, which costs $499 per month, doubling the content editor articles and adding advanced features. Surfer SEO also offers a customizable Enterprise Plan for large agencies, with pricing and features tailored to scale and individual requirements.

AI Worthy Rating

Ease of Use: 9/10

  • Reason: The platform’s interface is straightforward and user-friendly, which simplifies the learning process for new users. The tool’s design also emphasizes accessibility for its users, with clear labels and instructions that facilitate a quick grasp of its functionalities.

Features: 9/10

  • Reason: The tool offers a robust range of advanced features, including AI-powered content optimization and real-time analysis, which are tailored to improve search engine rankings. Its unique capabilities, such as integration with popular content management systems and the provision of actionable SEO insights, set it apart from competitors.

Performance: 8.5/10

  • Reason: The tool demonstrates efficiency in processing and analyzing large volumes of data, delivering real-time optimization suggestions. Its reliability is reflected in the consistent and accurate results it provides to users. However, there have been some reports of occasional bugs and inaccuracies.

Value: 6.5/10

  • Reason: The cost may be prohibitive for smaller businesses or individuals just starting out, or with lower budgets. However, for those who can afford it, the tool’s advanced features and potential to improve content rankings could provide a significant return on investment.

Support: 7.5

  • Reason: The tool offers a comprehensive knowledge base, including tutorials and FAQs, which are valuable resources for users to learn and troubleshoot. Additionally, the community support, such as forums or groups, can be a helpful venue for users to share experiences and solutions. The lack of a live chat help desk does prevent it from scoring higher, but for the most part, Surfer SEO’s support is solid and sufficient.

Our Honest Take

Surfer SEO is certainly drawing the attention of many marketers — and after diving into it, we can see why. The tool shines with its content editor, which feels like having a knowledgeable SEO consultant looking over your shoulder, offering real-time suggestions to enhance your content’s ranking potential. The interface is also clean, which is refreshing in the sometimes overly complex world of SEO tools.

However, while it’s fantastic for on-page analysis, its keyword research tool doesn’t quite hit the mark when compared to dedicated keyword research platforms. And the elephant in the room is, of course, the pricing. It’s clear that Surfer SEO is positioned as a premium tool, and the cost reflects that. It does offer a seven day money-back guarantee, which can be helpful for people on the fence.

Despite that, Surfer SEO may still be out of reach for hobbyists or teams with a smaller budget, which definitely hampers its accessibility.

User Feedback

User Review Analysis (489 Reviews)

Ease of Use and Intuitive Interface (mentioned in 47% of reviews):

  • Users appreciate the simplicity and intuitiveness of Surfer SEO. They find it easy to navigate and use, even for beginners.
  • For example, a user named Shaz K. mentioned, “I love how easy it is to use Surfer! It’s really easy to get started without having to dig through tons of help files or run into any bugs. The interface is also really intuitive, which makes it really easy to figure out how everything works”.

Effective SEO Optimization (mentioned in 41% of reviews):

  • Users find Surfer SEO effective in optimizing their content for search engines, leading to improved rankings.
  • A user in Media Production stated, “Since using Surfer SEO I have quickly managed to rank top 10 on google for multiple keywords, the process is about as simple as it gets!”.

Content Editor Feature (mentioned in 33% of reviews):

  • The Content Editor feature is highly praised by users for its ability to provide key insights and suggestions for better copywriting.
  • A user named Donald N. said, “Content Editor is a gamechanger, especially its keyword suggestions and heading/title checker”.

Keyword Research and Suggestions (mentioned in 31% of reviews):

  • Users appreciate the keyword research and suggestions provided by Surfer SEO, which help them create more optimized content.
  • A user named Evgenia E. mentioned, “I like how correct and fast Surfseo scrapes and analyzes SERP and presents insights on how the page should be better optimized”.

Integration with Other Tools (mentioned in 18% of reviews):

  • Users like the integration of Surfer SEO with other tools like Google Docs and Jasper, which makes the process of content creation and optimization more seamless.
  • A user named Chad F. said, “I love the Surfer Chrome extension that integrates with Google Docs. Makes working with your writers a breeze”.

Helpful in Content Planning (mentioned in 15% of reviews):

  • Users find Surfer SEO helpful in planning their content, identifying valuable keywords, and finding inspiration for blog posts.
  • A user named Tomasz S. mentioned, “We also very like to content planer tool to find new very valuable keywords”.

Price and Credit System (mentioned in 9% of reviews):

  • Some users find the pricing a bit steep and the credit-based system limiting. However, they also acknowledge the value provided by the tool.
  • A user named Jesse N. said, “Price is a bit steep, but all SEO tools have increased prices and Surfer gives a lot of value”.

Improvement in Content Quality and Efficiency (mentioned in 7% of reviews):

  • Users report that Surfer SEO has helped them improve the quality of their content and made their writing process more efficient.
  • A user in Apparel & Fashion stated, “Surfer has given me back the fun of writing. I am focusing more on my writing, then coming back and gamifying what I do by trying to hit their keyword list”.

High Price and Limited Credits:

  • Many users find Surfer SEO to be expensive and feel that the number of credits provided in each plan is insufficient.
  • For example, Per Damgaard H., a user, mentioned, “The price is high and I would like more credits on the intro plan.”
  • This sentiment was echoed in approximately 17% of the reviews.

Keyword Suggestions and Difficulty Score:

  • Some users have expressed dissatisfaction with the keyword suggestions and difficulty scores provided by Surfer SEO.
  • Sarah L., a user, stated, “I don’t like the keyword difficulty score is not the same as other SEO tools. It is a bit confusing on what the difficulty is for certain words that I use in my articles.”
  • This issue was mentioned in about 14% of the reviews.

Integration with Other Software:

  • A few users have suggested that Surfer SEO could benefit from more integrations with other software.
  • Evgenia E., a user, mentioned, “Maybe I would work on adding more integrations with other software, currently Surfer works well with Jasper AI, but maybe some other software from the arsenal of SEO could go in hand.”
  • This sentiment was found in approximately 13% of the reviews.

Content Editor Limitations:

  • Some users have expressed concerns about the limitations of the content editor, particularly in the basic plan.
  • Prajakta P., an administrator, stated, “Content editor limit is very less in basic plan. I had to plan my monthly calendar to match with this limit.”
  • This point was mentioned in about 10% of the reviews.

AI Writing Tool:

  • A few users have mentioned that the AI writing tool could use some improvements.
  • A user in Media Production mentioned, “Whilst I am aware that the AI writing tool is in its infancy, it could still use a little work.”
  • This sentiment was found in approximately 5% of the reviews.

Credit System:

  • A small number of users have expressed dissatisfaction with the credit system.
  • Junun R., a user, mentioned, “I don’t like the credit system, makes them expensive.”
  • This point was mentioned in about 5% of the reviews.

Keyword Clusters:

  • A few users have mentioned that some of the keyword clusters provided by Surfer SEO can be off-topic and not entirely helpful.
  • Lawrence G., an administrator, stated, “Some of the keyword clusters that it gives can be a little bit off-topic and not entirely helpful.”
  • This sentiment was found in approximately 5% of the reviews.

FAQ

Surfer SEO works by analyzing a webpage’s content against over 500 on-page signals to determine how well it is optimized for search engines. It compares your content with the top-ranking pages for your target keywords and provides actionable insights and recommendations for improvement. This analysis includes keyword usage, content structure, and other SEO factors that can influence your page’s ranking

Yes, Surfer SEO is designed to assist with both the creation of new content and the optimization of existing content. For new content, it provides a Content Editor that offers real-time optimization advice, keyword suggestions, and content structure guidance. For existing content, Surfer SEO’s Audit tool can analyze and provide recommendations for improvements to increase the content’s search engine rankings

Surfer SEO’s Content Editor is a tool that helps you write and optimize articles for higher search engine rankings. It provides guidelines and frames to write your article manually, maintaining full creative control while saving time on research. The editor gives real-time feedback on on-page optimization and includes a list of relevant terms and phrases to use, as well as a Content Score to gauge the optimization level of your article

The Content Score in Surfer SEO is a numerical value ranging from 0 to 100 that measures how well optimized your content is compared to your competitors. It reflects the quality and relevancy of your content in relation to a given keyword. A higher score indicates better optimization and relevance. The score is based on factors such as the usage of relevant words and phrases, title and header structure, content length, image occurrences, and keyword usage

Surfer SEO offers integrations with tools like Jasper AI and Google Docs, as well as a Chrome extension for keyword research. These integrations enhance the content creation and optimization process, making it more seamless and efficient for users

Surfer SEO’s keyword research tool works by analyzing the top-ranking pages for a specific keyword and providing insights to help plan a content strategy. It offers a range of features, including keyword research, Search Engine Results Pages (SERP) analysis, content analysis, and backlink analysis.

The keyword research tool provides comprehensive and up-to-date keyword data, including search volume, keyword difficulty, and related keywords. This saves a lot of time and effort in manual keyword research, allowing users to quickly identify high-potential keywords to target for their SEO campaigns

The tool also provides insights on keyword usage, content length, and more, based on the analysis of different pages that have achieved a good position with keywords similar to yours. This helps users uncover hidden opportunities and prioritize their efforts based on data-driven insights, ensuring that they’re focusing on the most valuable keywords for their businesses

Jasper AI and Surfer SEO are both powerful tools, but they serve different purposes and have distinct features.

Here are some key differences between the two:

  • Purpose: Jasper AI is primarily a content creation tool, while Surfer SEO is an SEO optimization tool.
  • Functionality: Jasper AI uses AI to generate human-like text, aiding in various types of content creation. Surfer SEO, however, provides insights into SEO factors and guides users in creating content that is optimized for search engines.
  • Integration: Surfer SEO has an integration with Jasper AI, allowing users to create SEO-optimized content more efficiently.
  • User Interface: Both tools are praised for their user-friendly interfaces, but they offer different features. Jasper AI provides a writing interface with AI assistance, while Surfer SEO provides a dashboard with SEO insights and a content editor.
  • Pricing: The pricing structures for both tools are different and depend on the features and capabilities offered. Some users have noted that Surfer SEO can be a bit pricey.

In conclusion, the choice between Jasper AI and Surfer SEO would depend on your specific needs. If your primary need is content creation, Jasper AI would be a suitable choice. If you’re looking to improve your website’s SEO, Surfer SEO would be more beneficial. However, using both tools in conjunction could potentially provide the best of both worlds: efficient, AI-assisted content creation and comprehensive SEO optimization.

Specification: Surfer SEO Review

Customer Type

Freelancers, Large enterprises, Medium business, Small business

Device

Desktop, Mobile App, Web

Pricing

Freemium, Subscription

Videos: Surfer SEO Review

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